Problem
Audible needed a scalable way to drive mass adoption of its limited-time “3 months for 99p” offer—a high-value subscription promotion that required both wide exposure and high conversion rates to succeed. With tight timelines and shifting campaign dates, Audible and EssenceMediacom also needed a partner that could execute quickly, flexibly, and at scale across trusted publishers.
Solution
Audible partnered with Linkby to activate a broad, performance-driven editorial campaign across top-tier UK publishers.
Through Linkby’s premium affiliate network, the offer was amplified across 92 publications, ensuring maximum reach and strong contextual alignment.
Publishers delivered:
- Clear, compelling editorial promotion of the offer
- High-visibility placements optimized for conversion
- Fast, flexible activation—accommodating last-minute date changes without disruption
This allowed the campaign to operate with both brand-safe coverage and performance precision, supporting Audible’s aggressive subscriber acquisition goals.
Results
The campaign delivered record-setting performance:
- Record-breaking take-up of the “3 months for 99p” offer
- Exceedingly high 10% conversion rate across publishers
- 92 premium publications delivering broad awareness and strong lower-funnel action
- Smooth execution despite rapid timelines and date shifts
“As an agency we were absolutely thrilled with the performance of the Audible campaign with Linkby. We saw a record breaking take up of the offer via the publishers and a super high conversion rate of 10%. Audible’s offer received great exposure across 92 different publications. The team were super helpful throughout the setup and accommodating on last minute date changes! We definitely plan to include Linkby in our affiliate strategy planning for future campaigns.”
