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The what, why, and how of turning your content into a revenue stream with Linkby.
What is Linkby and how does it work for publishers?
Linkby connects publishers with global brands on a cost-per-click (CPC) basis. When a campaign brief goes live, you choose which to accept and publish editorial-style content in your own voice. You earn money every time a reader clicks through to the brand’s website.
Who can become a Linkby publisher?
We know that the digital content space is ever-evolving and that new avenues for audience engagement are continuously growing. As a result, Linkby works with a wide range of commerce partners, including:
These partners cover a wide range of demographics and interests, and we’re always looking for new partners to join the platform. If you produce high-quality editorial content and reach an engaged audience, we’d love to hear from you.
Is Linkby free for publishers to use?
Yes! There are no fees to join or use Linkby.
What are the benefits of working with Linkby?
Linkby gives publishers a sustainable, performance-based revenue stream while letting them do what they do best: create high-quality, authentic content for their audience.
Here’s what our publishing partners value most:
That’s why over 250+ of the world’s top publishers have made Linkby a core part of their commerce strategy.
How do I sign up as a publisher?
You can apply here. Once assessed and approved by our Publishing team, you’ll get access to the dashboard and start receiving campaigns right away.
What’s the approval process like?
Our Publishing team reviews your site for content quality, audience fit, and editorial standards. If accepted, we’ll send over onboarding steps and best practices to get started.
Can I get a walkthrough or demo of the platform?
Yes! Simply book a demo (or reach out to your Linkby contact) and we’ll set up a time to run you through everything.
Can we work with Linkby alongside our other affiliate partners?
Absolutely. Linkby is designed to diversify your commerce strategy, not replace it. Whether you're partnered with Amazon, Skimlinks, or any other platform, you can layer Linkby in to unlock new revenue from premium brands — without compromising your existing setup.
Does getting started require any dev work?
In short — nope! Linkby is designed to be plug-and-play. Once your account is approved, you can start accepting briefs and publishing content straight away. There’s no code required, no integrations needed, and our tracking links work seamlessly with your existing CMS. It’s everything you need to start earning — minus the tech headache.
How do I receive campaigns?
Campaigns appear in your Linkby dashboard. You’ll see a brief, CPC, total allocated budget, and campaign dates. If it feels like a fit, you can accept it with a single click.
Do I have to cover every campaign I’m pitched?
Not at all. You’re under no obligation to cover anything that doesn’t suit your audience, tone, or timing.
What happens after I accept a campaign?
Once accepted, you create a piece of content inspired by the brand’s brief. You write in your own tone of voice and include the Linkby-provided URL. Once published, your dashboard starts tracking clicks and earnings automatically.
How long do I have to go live with content?
Every campaign has a live window (usually 2–6 weeks). For best results — and especially for Competitive Allocation campaigns — we recommend publishing sooner rather than later to maximise your earnings.
How does the CPC payment model work?
We believe you should get properly rewarded for the influence you’ve built. Linkby’s cost-per-click (CPC) model helps you earn up to 20x more than traditional CPA by paying you for every action your content inspires — not just when a sale happens. It’s performance-based, but on your terms.
How much can I earn per campaign?
That depends on the brand’s CPC and allocated budget. Most budgets range from $2,500–$10,000 per publisher, and you earn up to the cap based on how many real clicks you drive.
When and how do I get paid?
We issue publisher payments monthly via your preferred method (e.g. bank transfer or PayPal). You can view earnings and payment history in your dashboard at any time.
What is Competitive Allocation?
It’s a budget model that rewards speed and performance. Instead of splitting the budget evenly, the total budget is shared across all participating publishers — and the faster you go live and drive clicks, the more you can earn. It’s marked clearly in your dashboard.
Do we have control over what we pick up?
Absolutely. With Linkby, you choose the campaigns you want to feature — no denture ads, clickbait, or content that feels off-brand. We’re committed to maintaining a premium, native experience that genuinely serves your readers and complements your editorial voice.
Does Linkby have any input in the content we create?
Never. You retain 100% editorial independence. Brands provide a brief for inspiration, but you’re always in control of the tone, angle, and structure. We know content performs best when it feels authentic — and that’s exactly what your audience expects from you.
Do I have to follow a specific format or tone?
No — you write in your voice, for your audience. Linkby enables you to produce content that feels organic, not forced.
Can I edit the article after it’s gone live?
Yes. If you need to make updates for accuracy or performance reasons, you’re free to do so.
Do I need to disclose that content is paid or performance-based?
Yes — as with affiliate content, we recommend including a light disclosure (e.g. "We may earn revenue from the links in this article"). You’re responsible for complying with local disclosure regulations (FTC, ASA, etc.).
How are clicks tracked?
Linkby provides a unique URL with 301 redirects for tracking. You just drop it into your article — no complex setup required.
Do Linkby links impact SEO?
Most publishers use no-follow links, which are standard for affiliate content and won’t affect SEO. Linkby uses 301 redirects to ensure smooth user experience and maintain technical best practices.
Can I track performance in my dashboard?
Absolutely — your dashboard shows clicks, live earnings, and remaining campaign budget in real time.
From buzzy DTCs to household heroes, 3,800+ brands are ready to work with you.
